Your business is off and running with a new website but the job doesn't stop there. Want to attain and maintain good search visibility for your site?
Here’s a list of important tools, tips, and techniques for increasing leads from your website and growing search visibility.
There are many things you can make habits of in your daily and weekly routine that will help you grow and maintain your search over time. It’s a “help you help yourself” regimen that, when adhered to, pays big dividends.
The trouble is, most Realtors don’t or won’t take the time to do so. These are the ones who don't dominate their digital “air space" and who will become increasingly non-competitive in a search, digital marketing, and mobile-driven consumer world.
Always name your blog or site images and add ALT tags - Google prioritizes indexing images and video, so the names (and relevancy of) should be appropriate to your blog post or page and be “human readable.” The best way to do this? Think of names that would map to how a user would search google to end up on your page. The best tutorial? Here: https://yoast.com/image-seo-alt-tag-and-title-tag-optimization/ Also, never forget to compress your images! Page speed is now figuring heavily into Google's index. Use http://optimizilla.com/ to reduce the sizes of any images you upload so they don't slow down your pages while loading.
You need video - Google also loves video when it comes to indexing. Plus, customers find it more engaging. Just look at the results of many of your own Google searches and you’ll see that videos are starting to bubble to the top of entries. What do you need to do? Make sure you have good, relevant video on your blog posts and that you add all the proper metadata and info (e.g. title, description, thumbnails, etc.). We suggest buying 1-3 videos a year from a local marketing firm who can focus on neighborhoods, areas, and homes that will highlight your listings and also be re-usable. Drone video is huge for engagement these days as well in real estate. Learn how to use video in your pages from Google themselves: https://developers.google.com/webmasters/videosearch/intro
Blog at least once per month - Study trends and topics that are relevant to your customers, but, above all else, offer value. If you don't words are just words and your customer engagement won't be what you want. Your title is the key to SEO, then just write naturally and normally. Make sure to test your finished post for "readability" with the Flesch-Kincaid test. Don't repeat or "overstuff" keywords; Google uses things like AI and Latent Semantic Indexing to try to actually "understand" your site.
Use landing pages and interactive popover - Users always say they hate those boxes that "pop over" onto a page, but - simply put - they work. If you offer value and highly relevant info or offers and don't annoy, popovers can be a very, very effective force in lead generation. But, be careful! Google hates "interstitial" popovers that block indexing on mobile sites. Exit popovers work well and are unintrusive. We also suggest an alternative, banner info: https://www.hellobar.com/ As for landing pages, sites with landing pages generate as much as 7 times as many leads as those who don't. Here's how to do it: http://neilpatel.com/blog/a-brief-guide-to-designing-high-converting-landing-pages/
- Build backlinks - Good backlinks from reputable sites is worth its weight in gold. Top ways to get backlinks without spending a ton of time? Get into a habit of “doing backlink building” once per week for an hour. What are the top things you can do in as little time as possible?
- Fix broken links to your site from other sites
- Comment in relevant and real ways on blogs and articles on sites with high authority (e.g. Forbes real estate, RealtyTimes, RealtyBizNews, and more)
- Give a scholarship to a local college or university and have your link added to the donor page (huge credibility!)
- Write reviews of products and services you use
- Make donations to charity - helping others helps you too. And it's the right thing to do.
Here are some more tools that help: http://neilpatel.com/blog/10-tools-that-will-get-you-more-backlinks/
Need a website with good SEM built into it? Get one for ONLY $999. Stop getting ripped off by local "SEO" and web experts. Did you know most Realtors pay over $5k for their site? Stop the madness.
About the Author
Jason Polancich is founder and lead architect of HomePocket, a data-driven, residential real estate marketing and listing network. Polancich also founded SurfWatch Labs, a cyber data analytics firm founded in 2013 that provides highly accurate, timely and actionable information to businesses regarding the cybercrime threats they face. Polancich is a serial entrepreneur focused on solving complex internet security and cyber-defense problems. Novii Design, a company he co-founded in 2005 with Rebekah Lewis-Polancich, was based on his contributions to cloud architectures, distributed computing, data analysis and systems integration. The company assisted the U.S. Intelligence Community and Department of Defense in building some of the largest data warehouse and analysis systems ever put into operation within the government and defense contracting sectors. Novii Design was sold to Six3 Systems in 2010.Follow on Twitter More Content by Jason Polancich