As you look at technology trends and watch things change over time, it's hard to tell at any one point what will stick and become everyday and what will burst onto the scene and then disappear almost as quickly as it comes (or die a lingering, slow and painful death...talking to you Blackberry and MySpace).
Back in 2007, Apple announced the iPhone and suddenly everything changed. As far as "sticky" goes, smartphones (or just "phones" now, really) literally changed how we live our daily lives. Things called "Apps" were invented and it seemed, much like what Microsoft did with Windows, apps would alter the way we interact with technology - and they have.
About a year ago - and for the first time - the use of mobile devices to go online surpassed the use of desktop devices.
And the rate is climbing.
Even more significant? Android has passed Windows now for operating systems going on the internet.
But everything evolves and apps have too. As consumers and their habits have driven mobile hardware and software makers to big revenues and a continuous stream of helpful, entertaining apps, time has passed, data has been collected long enough to be observed and some things about mobile apps are poised to change.
Here at HomePocket, that's why we've spent the last year or so trying to "skate to where the puck is going" as far as mobile real estate technology is concerned.
About a year ago now, we looked into the "technology crystal ball" (by that we mean our team's collective heads...it's cheap, but it works ok) and began to see consumers around several consumer industries wanting a different kind of mobile experience. An experience that offered the richness of an app, without many of the issues that come with it:
- Doesn't take up space on a crowded mobile device
- Needs no updating - always at the right version
- Accessible right from your mobile browser of choice
- Looks and acts the same no matter the device you're using
- Has the same features the website does and lets you do some things websites can't
- Doesn't take forever for new features to get developed, pushed to an app store to wait interminably for them to be posted live to users (hint: that's you we're talking to Apple)
- And more...
Learn More: How Forbes is going to progressive web apps >>>
So, we set out building what is currently referred to as a "progressive web app." The first iteration of many to come is out now at mobileweb.homepocket.com! Give it a whirl.
What the heck is that? Well, Google defines it this way:
Progressive Web Apps are user experiences that have the reach of the web, and are:
- Reliable - Load instantly and never show the downasaur, even in uncertain network conditions.
- Fast - Respond quickly to user interactions with silky smooth animations and no janky scrolling.
- Engaging - Feel like a natural app on the device, with an immersive user experience.
This new level of quality allows Progressive Web Apps to earn a place on the user's home screen.
Now, you're probably saying by now (if you've read this far!), what the heck does that mean and why do I care?
Well, put simply, it means we decided to build a powerful, feature-driven real estate listings and marketing web application with most all the usability and features of a full blown mobile app. That also happens to run the same on any device and is always updated. Oh, and doesn't take up space on your phone. Ah, and it works right from your phone or tablet's browser. And also your desktop.
Yeah. Sounds cool, right? Well, it is. As leading progressive web app provider Ionic recently said in an article:
At Ionic, we believe the web is the future of apps: It runs everywhere, it’s the most widely known technology stack, and it powers a rapidly increasing number of apps. Today, web technologies are used by millions of app store apps, but so far, the mobile web has been a stripped-down experience driving people to the app store for the Real Thing. Progressive Web Apps change that.
For our home buyers, sellers and Realtors, that means we'll deliver more features, faster and in a continuous stream based on what you, the users, want for our core HomePocket real estate listings network for FSBOs and home buyers, our advanced lead generation and data-driven marketing enhancement for your sites for real estate pros and, soon, some killer features seen in no other Zillow or Trulia out there. That we can guarantee you.
The future of real estate technology is changing and here at HomePocket, we're gonna start riding that wave now. Watch for new features every quarter!
Realtors: is your website woefully out of date? Never get leads from it? It's probably out of step with Google, Bing and Yahoo search techniques.
Find out here with a free site scan then let is fix any issues for you with https://www.homepocket.com/lead-wallet-marketing-insights
About the Author
Ryan Kirby is the CTO of HomePocket and lead engineer. He's spent his career building software, data and web applications for the intelligence community and private sector. At HomePocket, he's focused on changing the way real estate buyers, sellers and Realtors use data to improve their transactions.Follow on Twitter More Content by Ryan Kirby